Media audiences

Media audiences

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Bibliographic Details
Other Authors: Gunter, Barrie, Machin, David Ph. D.
Format: Book
Published: Los Angeles SAGE 2009
Series:SAGE benchmarks in communication
Subjects:
Mass media > Audiences > Cross-cultural studies
Mass media > Psychological aspects > Cross-cultural studies
Mass media and culture > Cross-cultural studies
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • v. 1. History of audience study
  • v. 2. Measurement of audiences
  • v. 3. Aggregated and disaggregated audiences
  • v. 4. Audiences and influences

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