Media audiences

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Bibliographic Details
Other Authors: Gunter, Barrie, Machin, David Ph. D.
Format: Unknown
Published: Los Angeles SAGE 2009
Series:SAGE benchmarks in communication
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781847875792 (set) 
020 # # |a 1847875793 (set) 
040 # # |a UKMdITMB 
090 0 0 |a P96.A83  |b M43 2009 
245 0 0 |a Media audiences  |c edited by Barrie Gunter and David Machin 
260 # # |a Los Angeles  |b SAGE  |c 2009 
300 # # |a 4 v.  |b ill.  |c 25 cm 
490 1 # |a SAGE benchmarks in communication 
504 # # |a Includes bibliographical references 
505 1 # |a v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences 
650 # 0 |a Mass media  |x Audiences  |x Cross-cultural studies 
650 # 0 |a Mass media  |x Psychological aspects  |x Cross-cultural studies 
650 # 0 |a Mass media and culture  |x Cross-cultural studies 
700 1 # |a Gunter, Barrie 
700 # # |a Machin, David  |c Ph. D. 
740 1 # |a History of audience study 
740 # # |a Measurement of audiences 
740 # # |a Aggregated and disaggregated audiences 
740 # # |a Audiences and influences 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=443166 
964 # # |c BOK  |d MC 
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