ADVERTISING New Techniques for Visual Seduction

ADVERTISING New Techniques for Visual Seduction

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New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the wor...

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Bibliographic Details
Main Author: Stoklossa, Uwe (Author)
Other Authors: Rempen, Thomas (Editor)
Format: Book
Language:English
Published: London Thames & Hudson 2007
Subjects:
Commercial art
Advertising > Psychological aspects
Visual communication > Psychological aspects
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