ADVERTISING New Techniques for Visual Seduction

• Main Author: Stoklossa, Uwe (Author)
• Other Authors: Rempen, Thomas (Editor)
• Format: Book
• Language: English
• Published: London Thames & Hudson 2007
• Subjects: Commercial art; Advertising > Psychological aspects; Visual communication > Psychological aspects
• Online Access: Click Here to View Status and Holdings.
• Item Description: This translation originally published: 2007; Includes index; First paperback edition 2010
• Physical Description: 270 pages illustrations (chiefly colour), portraits (some colour) 30 cm
• ISBN: 0500289093; 9780500289099

New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals.