The design entrepreneur turning graphic design into goods that sell

• Main Authors: Heller, Steven (Author), Talarico, Lita (Author)
• Format: Book
• Language: English
• Published: Beverly, Mass Rockport Pub 2011
• Edition: Pbk. ed
• Series: Design field guides
• Subjects: Commercial art > Marketing; New business enterprises > Marketing; Entrepreneurship; Graphic arts > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 240 pages illustrations (chiefly colour) 26 cm
• Bibliography: Includes bibliographical references (p. 233-236) and index
• ISBN: 1592537065; 9781592537068

Presents profiles on graphic designers who have started their own businesses, including discussions about their reasons for starting a business and the process of conceptualizing, producing, and marketing their services