Electronic commerce

"E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynami...

Full description

Saved in:
Bibliographic Details
Main Author: Schneider, Gary P. 1952- (Author)
Format: Book
Language:English
Published: Boston, MA Course Technology Cengage Learning 2011
Edition:9th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-442899
005 2020726161751
008 t2011 a 000 eng D
020 # # |a 0538469242 
020 # # |a 9780538469241 
040 # # |a BTCTA  |b eng  |c BTCTA  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5548.32  |b .S35 2011 
100 1 # |a Schneider, Gary P.  |d 1952-  |e author 
245 1 0 |a Electronic commerce  |c Gary P. Schneider 
250 # # |a 9th ed 
264 # 1 |a Boston, MA  |b Course Technology Cengage Learning  |c 2011 
264 # 4 |c ©2011 
300 # # |a xxiv, 627 pages  |b illustrations (chiefly colour)  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
520 # # |a "E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft."--Publisher's website 
650 # 0 |a Electronic data interchange  |x Computer networks 
650 # 0 |a Business enterprises  |x Computer networks 
650 # 0 |a Internet marketing 
650 # 0 |a Electronic commerce 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=442899 
964 # # |c BOK  |d CS 
998 # # |a 00130##a006.2.2||00250##a002.5.2||00250##b002.5.3||00255##a007.25.3||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00502##a007.9.2||00520##a007.2||00520##b007.2||00538##a003.16.9||00546##a006.11||00730##a006.2.2||00730##d006.4||00730##f006.10||00730##n006.2.2||00730##p006.2.2||