Packaging the brand the relationship between packaging design and brand identity

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Bibliographic Details
Main Author:	Ambrose, Gavin
Other Authors:	Harris, Paul
Format:	Book
Published:	Lausanne, Switzerland Ava Academia 2011
Series:	Course reader
Subjects:	Packaging > Design Packaging > Design > Study and teachinh Branding (Marketing) > Design Graphic design (Typography) > Design Trademarks > Design
Online Access:	Click Here to View Status and Holdings.
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001	wils-442700
020	#	#	\|a 9782940411412 (pbk.)
020	#	#	\|a 2940411417 (pbk.)
040	#	#	\|a ITMB
090	0	0	\|a TS195.4 \|b .A537 2011
100	1	#	\|a Ambrose, Gavin
245	1	0	\|a Packaging the brand \|b the relationship between packaging design and brand identity \|c Gavin Ambrose, Paul Harris
260	#	#	\|a Lausanne, Switzerland \|b Ava Academia \|c 2011
300	#	#	\|a 207 p. \|b ill. (chiefly col.) \|c 30 cm
490	1	#	\|a Required reading range
500	#	#	\|a Includes bibliographical references (p. 206) and index
650	#	0	\|a Packaging \|x Design
650	#	0	\|a Packaging \|x Design \|x Study and teachinh
650	#	0	\|a Branding (Marketing) \|x Design
650	#	0	\|a Graphic design (Typography) \|x Design
650	#	0	\|a Trademarks \|x Design
700	1	#	\|a Harris, Paul
830	#	1	\|a Course reader
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=442700
964	#	#	\|c BOK \|d AD
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