Packaging the brand the relationship between packaging design and brand identity

Packaging the brand the relationship between packaging design and brand identity

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Bibliographic Details
Main Author: Ambrose, Gavin
Other Authors: Harris, Paul
Format: Book
Published: Lausanne, Switzerland Ava Academia 2011
Series:Course reader
Subjects:
Packaging > Design
Packaging > Design > Study and teachinh
Branding (Marketing) > Design
Graphic design (Typography) > Design
Trademarks > Design
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references (p. 206) and index
Physical Description:207 p. ill. (chiefly col.) 30 cm
ISBN:9782940411412 (pbk.)
2940411417 (pbk.)

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