WIKIBRANDS REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

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Bibliographic Details
Main Authors:	Moffitt, Sean (Author), Dover, Mike (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill 2011
Subjects:	Product management Internet marketing Branding (Marketing) Wikis (Computer science)
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HD69.B7 \|b M653 2011
100	1	#	\|a Moffitt, Sean \|e author
245	1	0	\|a WIKIBRANDS \|b REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE \|c SEAN MOFFITT and MIKE DOVER
264	#	1	\|a New York \|b McGraw-Hill \|c 2011
264	#	4	\|c ©2011
300	#	#	\|a xv, 318 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Product management
650	#	0	\|a Internet marketing
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Wikis (Computer science)
700	1	#	\|a Dover, Mike \|e author
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