International marketing

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Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A.
Format: Book
Published: Mason, OH South-Western Cengage Learning 2010
Edition:9th ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvviii, 725 p. col. ill. 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9781439040584
1439040583