Creative strategy in advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
Belmont
Wadsworth Cengage Learning
2011
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| Edition: | 10th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvi, 328 p. ill. 25 cm |
| ISBN: | 9781424069071 |
Creative strategy in advertising