Foundations of marketing

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Bibliographic Details
Main Author:	Pride, William M.
Other Authors:	Ferrell, O. C.
Format:	Book
Published:	Mason, OH South Western Cengage Learning 2011
Edition:	4th ed (student ed.)
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-442064
020	#	#	\|a 1439039445
020	#	#	\|a 9781439039441
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .P6584 2011
100	1	#	\|a Pride, William M.
245	1	0	\|a Foundations of marketing \|c William M. Pride, O. C. Ferrell
250	#	#	\|a 4th ed (student ed.)
260	#	#	\|a Mason, OH \|b South Western Cengage Learning \|c 2011
300	#	#	\|a xix, 441 p. \|b col. ill. \|c 28 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing
700	1	#	\|a Ferrell, O. C.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=442064
964	#	#	\|c BOK \|d HM