Contemporary Marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
SOUTH-WESTERN CENGAGE Learning
2008
|
| Edition: | Fourteenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-441904 | ||
| 005 | 2023825114359 | ||
| 008 | 230925t20082010XXU a## ##001 ##eng#D | ||
| 020 | # | # | |a 032458203X (hardback) |
| 020 | # | # | |a 9780324582031 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5410 |b .C66 2008 |
| 100 | 1 | # | |a Kurtz, David L. |e author |
| 245 | 1 | 0 | |a Contemporary Marketing |c DAVID L. KURTZ |
| 250 | # | # | |a Fourteenth edition |
| 264 | # | 1 | |a Mason, OH |b SOUTH-WESTERN CENGAGE Learning |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a xxxii, 774 pages |b colour illustration |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a At head of title: Boone&Kurtz |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=441904 |
| 964 | # | # | |c BOK |d HM |
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Marketing