Contemporary Marketing

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Bibliographic Details
Main Author: Kurtz, David L. (Author)
Format: Book
Language:English
Published: Mason, OH SOUTH-WESTERN CENGAGE Learning 2008
Edition:Fourteenth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:At head of title: Boone&Kurtz
Physical Description:xxxii, 774 pages colour illustration 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:032458203X (hardback)
9780324582031 (hardback)