Advertising, Promotion, and other aspects of Integrated Marketing Communications

Advertising, Promotion, and other aspects of Integrated Marketing Communications

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The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practit...

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Bibliographic Details
Main Author: Shimp, Terence A. (Author)
Format: Book
Language:English
Published: Australia SOUTH-WESTERN CENGAGE Learning 2010
Edition:Eighth Edition
Subjects:
Advertising
Direct marketing
Sales promotion
Communication in marketing
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