RETAILING
The new, Seventh Edition of RETAILING, like much of retailing itself, has undergone significant changes. In fact, given the influence of the Internet, the continuing growth of the service industry, and ongoing changes in the global economy, there has never been a more exciting time to study retailin...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
SOUTH-WESTERN
2011
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| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The new, Seventh Edition of RETAILING, like much of retailing itself, has undergone significant changes. In fact, given the influence of the Internet, the continuing growth of the service industry, and ongoing changes in the global economy, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date information on the latest trends and practices in this dynamic, fast-paced industry. Even so, the Seventh Edition maintains the text's signature in-depth coverage of fundamental retailing principles, enlivened by the authors' conversational writing style, abundant real-world examples, behind-the-scenes insights, and a vibrant, full-color format. |
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| Physical Description: | xxx, 612 pages illustrations 27 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1439040818 9781439040812 |
RETAILING