Services marketing management a strategic perspective

Services marketing management a strategic perspective

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Bibliographic Details
Main Author: Kasper, Hans
Other Authors: Helsdingen, Piet van, Gabbott, Mark
Format: Unknown
Published: Chichester, West Sussex, England John Wiley & Sons 2006
Edition:2d ed
Subjects:
Service industries > Management > Marketing
Customer services > Marketing > Management
Online Access:Click Here to View Status and Holdings.
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