Services marketing management a strategic perspective

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Bibliographic Details
Main Author:	Kasper, Hans
Other Authors:	Helsdingen, Piet van, Gabbott, Mark
Format:	Book
Published:	Chichester, West Sussex, England John Wiley & Sons 2006
Edition:	2d ed
Subjects:	Service industries > Management > Marketing Customer services > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0470091169 (pbk. : alk. paper)
020	#	#	\|a 9780470091166
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD9980.5 \|b .K375 2006
100	1	#	\|a Kasper, Hans
245	1	0	\|a Services marketing management \|b a strategic perspective \|c Hans Kasper, Piet van Helsdingen, Mark Gabbott
250	#	#	\|a 2d ed
260	#	#	\|a Chichester, West Sussex, England \|b John Wiley & Sons \|c 2006
300	#	#	\|a xvii, 554 p. \|b ill. \|c 26 cm
500	#	#	\|a Subtitle on 1999 ed.: An international perspective
504	#	#	\|a Includes bibliographical references (p. 511-542) and index
526	0	#	\|a OCS704 \|b OM772 \|5 BM
526	0	#	\|a Service Marketing \|b Master of Customer Service Management \|5 Faculty of Business Management
650	#	0	\|a Service industries \|x Management \|x Marketing
650	#	0	\|a Customer services \|x Marketing \|x Management
700	1	#	\|a Helsdingen, Piet van
700	#	#	\|a Gabbott, Mark
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=441292
964	#	#	\|c BOK \|d HM
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