Services marketing management a strategic perspective
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Main Author: | |
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Other Authors: | , |
Format: | Unknown |
Published: |
Chichester, West Sussex, England
John Wiley & Sons
2006
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Edition: | 2d ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Subtitle on 1999 ed.: An international perspective |
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Physical Description: | xvii, 554 p. ill. 26 cm |
Bibliography: | Includes bibliographical references (p. 511-542) and index |
ISBN: | 0470091169 (pbk. : alk. paper) 9780470091166 |