Marketing for hospitality and tourism

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Makens, James C., Bowen, John T.
Format:	Book
Published:	Boston Prentice Hall 2010
Edition:	5th ed
Subjects:	Hospitality industry > Marketing Tourism > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-441113
005	20247717156
020	#	#	\|a 9780135045596 (casebound : alk. paper)
020	#	#	\|a 0135045592 (casebound : alk. paper)
020	#	#	\|a 9780132453134 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a TX911.3.M3 \|b K68 2010
100	1	#	\|a Kotler, Philip
245	1	0	\|a Marketing for hospitality and tourism \|c Philip Kotler, John T. Bowen, James C. Makens
250	#	#	\|a 5th ed
260	#	#	\|a Boston \|b Prentice Hall \|c 2010
300	#	#	\|a xxiii, 683 p. \|b ill. (chiefly col.) \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a HTT667 \|b HM220 \|5 HM
526	0	#	\|a Tourism Marketing Management \|b bachelor of Science (HONS) Hotel Management \|5 Faculty of Tourism And Management
650	#	0	\|a Hospitality industry \|x Marketing
650	#	0	\|a Tourism \|x Marketing
700	1	#	\|a Makens, James C.
700	#	#	\|a Bowen, John T.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=441113
998	#	#	\|a 00250##a0011.2.2\|\|00250##b0011.2.2\|\|00260##a0011.2.2\|\|00260##b0011.2.2\|\|00260##c0011.2.2\|\|00300##a0011.2.2\|\|00300##b0011.2.2\|\|00300##c0011.2.2\|\|01700##a0011.2.2\|\|