Marketing for hospitality and tourism

Marketing for hospitality and tourism

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Makens, James C., Bowen, John T.
Format: Book
Published: Boston Prentice Hall 2010
Edition:5th ed
Subjects:
Hospitality industry > Marketing
Tourism > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiii, 683 p. ill. (chiefly col.) 29 cm
Bibliography:Includes bibliographical references and index
ISBN:9780135045596 (casebound : alk. paper)
0135045592 (casebound : alk. paper)
9780132453134 (pbk.)

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