Meetings, expositions, events, and conventions an introduction to the industry
The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, " MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS, 3/e " moves beyond just one s...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Pearson Prentice Hall
2012
©2012 |
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, " MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS, 3/e " moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility." |
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| Physical Description: | xiv, 338 pages illustrations, map 29 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0135124581 9780135124581 0132719916 9780132719919 |
Meetings, expositions, events, and conventions an introduction to the industry