Marketing in Asia
Marketing in Asia uses an active-learning approach to bring traditional theories and contemporary concepts to life. It provides the most up-to-date, comprehensive, engaging, and integrated learning experience for marketing students and marketers in today's challenging world.
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
McGraw-Hill
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Business Marketing An Asian Perspective