Marketing in Asia

Marketing in Asia

Marketing in Asia uses an active-learning approach to bring traditional theories and contemporary concepts to life. It provides the most up-to-date, comprehensive, engaging, and integrated learning experience for marketing students and marketers in today's challenging world.

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Hartley, Steven W. Geok (Author), Theng, Lau (Author), Rudelius, William (Author)
Format: Book
Language:English
Published: Singapore McGraw-Hill 2009
Subjects:
Marketing > Asia
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