Marketing in Asia

Marketing in Asia

Marketing in Asia uses an active-learning approach to bring traditional theories and contemporary concepts to life. It provides the most up-to-date, comprehensive, engaging, and integrated learning experience for marketing students and marketers in today's challenging world.

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Hartley, Steven W. Geok (Author), Theng, Lau (Author), Rudelius, William (Author)
Format: Book
Language:English
Published: Singapore McGraw-Hill 2009
Subjects:
Marketing > Asia
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780071274258  |q hardback 
020 # # |a 9780071274258  |q paperback 
040 # # |a UiTM  |b eng  |d UiTM  |e rda 
041 0 # |h eng 
090 0 0 |a HF5415.12.A8  |b K47 2009 
100 1 # |a Kerin, Roger A.  |e author 
245 1 0 |a Marketing in Asia  |c Roger A. Kerin, Steven W. Hartley, William Rudelius, Lau Geok Theng 
264 # 1 |a Singapore  |b McGraw-Hill  |c 2009 
264 # 4 |c ©2009 
300 # # |a xvii, 764 pages  |b illustrations  |c 28 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Marketing in Asia uses an active-learning approach to bring traditional theories and contemporary concepts to life. It provides the most up-to-date, comprehensive, engaging, and integrated learning experience for marketing students and marketers in today's challenging world. 
526 0 # |a MKT420  |b BA236  |5 BM 
526 0 # |a Principles and Practice of Marketing  |b Bachelor of Event Management (Hons.)  |5 Faculty of Business and Management 
526 0 # |a MKT420  |b BA243  |5 BM 
526 0 # |a Principles and Practice of Marketing  |b Bachelor of Business Administration (Hons.) Human Resource Management  |5 Faculty of Business and Management 
526 0 # |a MKT420  |b BA246  |5 BM 
526 0 # |a Principles and Practice of Marketing  |b Bachelor of Business Administration (Hons.) International Business  |5 Faculty of Business and Management 
526 0 # |a MKT420  |b BA245  |5 BM 
526 0 # |a Principles and Practice of Marketing  |b Bachelor of Business Administration (Hons.) Retail Management  |5 Faculty of Business and Management 
526 0 # |a MKT420  |b BA247  |5 BM 
526 0 # |a Principles and Practice of Marketing  |b Bachelor of Business Administration (Hons.) Transport  |5 Faculty of Business and Management 
526 0 # |a MKT420  |b BA242  |5 BM 
526 0 # |a Principles and Practice of Marketing  |b Bachelor of Business Administration (Hons.) Finance  |5 Faculty of Business and Management 
650 # 0 |a Marketing  |z Asia 
700 1 # |a Hartley, Steven W. Geok  |e author 
700 1 # |a Theng, Lau  |e author 
700 1 # |a Rudelius, William  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=440995 
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