BEYOND POWERFUL RADIO A COMMUNICATOR'S GUIDE TO THE INTERNET AGE News, Talk, Information & Personality for broadcasting, podcasting, internet, radio

• Main Author: Geller, Valerie (Author)
• Other Authors: Ryder, Turi (Editor)
• Format: Manuscript Book
• Published: New York Focal Press Taylor & Francis Group 2011
• Subjects: Webcasting; Internet radio broadcasting; Communication; Broadcast journalism; Radio broadcasting; Radio broadcasters
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index; REVISED NEW EDITION
• Physical Description: xvii, 512 pages illustration 23 cm
• ISBN: 9780240522241; 9781138127425

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more.