Special Events A New Generation and the Next Frontier
This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate socia...
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| Main Author: | |
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| Format: | Book |
| Published: |
Hoboken, NJ
Wiley
2011
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| Edition: | Sixth Edition |
| Series: | The Wiley event management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes. |
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| Physical Description: | xxv, 550 p., [16] pages of plates some colour illustrations, map 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470449875 047044987X |
Special Events Event Leadership for a New World