FESTIVAL & SPECIAL EVENT MANAGEMENT
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and consider...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Milton, Qld.
John Wiley & Sons Australia
2011
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| Edition: | FIFTH EDITION |
| Series: | Wiley Australia tourism series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781742164618 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a GT4890 |b .F47 2011 |
| 245 | 0 | 0 | |a FESTIVAL & SPECIAL EVENT MANAGEMENT |c Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell |
| 246 | 3 | 0 | |a Festival and special event management |
| 250 | # | # | |a FIFTH EDITION |
| 264 | # | 1 | |a Milton, Qld. |b John Wiley & Sons Australia |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xxi, 585 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Wiley Australia tourism series |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference. |
| 526 | 0 | # | |a OBM310 |b BM118 |5 BM |
| 526 | 0 | # | |a HTT537 |b HM241 |5 HM |
| 526 | 0 | # | |a Event Management |b B. Sc. (Hons.) Tourism Management |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Festivals |x Management |z Australia |
| 650 | # | 0 | |a Special events |x Management |z Australia |
| 650 | # | 0 | |a Culture and tourism |z Australia |
| 700 | 1 | # | |a Allen, Johnny |e author |
| 700 | 1 | # | |a O'Toole, William |e author |
| 700 | 1 | # | |a Harris, Robert |e author |
| 700 | 1 | # | |a McDonnell, Ian |e author |
| 830 | # | 0 | |a Wiley Australia tourism series |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=440751 |
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FESTIVAL & SPECIAL EVENT MANAGEMENT