Advertising and promotion an integrated marketing communications perspective
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill/Irwin
2012
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| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxxiv, 828 p. ill. (chiefly col.) 29 cm |
| ISBN: | 9780073404868 0073404861 |
Advertising and promotion an integrated marketing communications perspective