Essentials of services marketing

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Bibliographic Details
Main Author:	Lovelock, Christopher H.
Other Authors:	Wirtz, Jochen, Chew, Patricia
Format:	Book
Published:	Singapore Prentice Hall/Pearson Education South Asia 2009
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a ITMB
090	0	0	\|a HD9980.5 \|b .L68 2009
100	1	#	\|a Lovelock, Christopher H.
245	1	0	\|a Essentials of services marketing \|c Christopher Lovelock, Jochen Wirtz, Patricia Chew
260	#	#	\|a Singapore \|b Prentice Hall/Pearson Education South Asia \|c 2009
300	#	#	\|a xxxii,567 p. \|b col. ill. \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a MKT540 \|b BA240 \|5 FBM
526	0	#	\|a Services Marketing \|b Bachelor of Business Administration (Hons.) Marketing \|5 Faculty of Business and Management
526	0	#	\|a OCS442 \|b BA234 \|5 FBM
526	0	#	\|a Marketing in Customer Service \|b Bachelor of Customer Service Management (Hons.) \|5 Faculty of Business and Management
526	0	#	\|a OCS462 \|b BA234 \|5 FBM
526	0	#	\|a Managing Customer Knowledge \|b Bachelor of Customer Service Management (Hons.) \|5 Faculty of Business and Management
526	0	#	\|a OCS562 \|b BA234 \|5 FBM
526	0	#	\|a Customer Retention and Service Recovery \|b Bachelor of Customer Service Management (Hons.) \|5 Faculty of Business and Management
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Wirtz, Jochen
700	#	#	\|a Chew, Patricia
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=440566
964	#	#	\|c BOK \|d OM