Essentials of services marketing

Essentials of services marketing

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Bibliographic Details
Main Author: Lovelock, Christopher H.
Other Authors: Wirtz, Jochen, Chew, Patricia
Format: Book
Published: Singapore Prentice Hall/Pearson Education South Asia 2009
Subjects:
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxii,567 p. col. ill. 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9789810679958
9810679955

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