Creating Your Library Brand Communicating Your Relevance and Value to Your Patrons
From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company. Branding is one part of the marketing process that focuses on developing a l...
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| Format: | Book |
| Language: | English |
| Published: |
Chicago
American Library Association
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Breakthrough branding positioning your library to survive and thrive 
The Library Marketing Toolkit