Cashing in with content how innovative marketers use digital information to turn browsers into buyers
In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on s...
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Medford
Information Today/CyberAge Books
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Out of the box strategies for achieving profits today and growth tomorrow through web services