Cashing in with content how innovative marketers use digital information to turn browsers into buyers

Cashing in with content how innovative marketers use digital information to turn browsers into buyers

In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on s...

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Bibliographic Details
Main Author: Scott, David Meerman (Author)
Format: Unknown
Language:English
Published: Medford Information Today/CyberAge Books 2005
Subjects:
World Wide Web > Management
Electronic commerce
Internet
Electronic commerce > Management
Online Access:Click Here to View Status and Holdings.
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