The cool factor building your brand's image through partnership marketing

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Bibliographic Details
Main Author:	Breckenfeld, Del 1949-
Format:	Book
Published:	Hoboken, N.J. Wiley 2009
Subjects:	Brand name products Imagery (Psychology) Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Breckenfeld, Del \|d 1949-
245	1	4	\|a The cool factor \|b building your brand's image through partnership marketing \|c Del Breckenfeld
260	#	#	\|a Hoboken, N.J. \|b Wiley \|c 2009
300	#	#	\|a xxi, 266 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 247-254) and index
650	#	0	\|a Brand name products
650	#	0	\|a Imagery (Psychology)
650	#	0	\|a Branding (Marketing)
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