The cool factor building your brand's image through partnership marketing

The cool factor building your brand's image through partnership marketing

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Bibliographic Details
Main Author: Breckenfeld, Del 1949-
Format: Book
Published: Hoboken, N.J. Wiley 2009
Subjects:
Brand name products
Imagery (Psychology)
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 266 p. 24 cm
Bibliography:Includes bibliographical references (p. 247-254) and index
ISBN:047037196X
9780470371961

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