International marketing an Asia-Pacific perspective

Saved in:
Bibliographic Details
Main Author: Fletcher, Richard
Other Authors: Crawford, Heather
Format: Book
Published: Frenchs Forest, NSW Pearson Education Australia 2010
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-438746
020 # # |a 9781442527720 
040 # # |a ITMB 
090 0 0 |a HF1416.6.A78  |b F573 2010 
100 1 # |a Fletcher, Richard 
245 1 0 |a International marketing  |b an Asia-Pacific perspective  |c Richard Fletcher, Heather Crawford 
250 # # |a 5th ed 
260 # # |a Frenchs Forest, NSW  |b Pearson Education Australia  |c 2010 
300 # # |a xxv, 654 p.  |b ill. (chiefly col.)  |c 26 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing  |z Asia 
650 # 0 |a Export marketing  |z Pacific Area 
650 # 0 |a International business enterprises 
700 1 # |a Crawford, Heather 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=438746 
964 # # |c BOK  |d MC 
998 # # |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||