International marketing an Asia-Pacific perspective
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Frenchs Forest, NSW
Pearson Education Australia
2010
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Edition: | 5th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-438746 | ||
020 | # | # | |a 9781442527720 |
040 | # | # | |a ITMB |
090 | 0 | 0 | |a HF1416.6.A78 |b F573 2010 |
100 | 1 | # | |a Fletcher, Richard |
245 | 1 | 0 | |a International marketing |b an Asia-Pacific perspective |c Richard Fletcher, Heather Crawford |
250 | # | # | |a 5th ed |
260 | # | # | |a Frenchs Forest, NSW |b Pearson Education Australia |c 2010 |
300 | # | # | |a xxv, 654 p. |b ill. (chiefly col.) |c 26 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |z Asia |
650 | # | 0 | |a Export marketing |z Pacific Area |
650 | # | 0 | |a International business enterprises |
700 | 1 | # | |a Crawford, Heather |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=438746 |
964 | # | # | |c BOK |d MC |
998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |