Advertising & IMC principles & practice
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
Prentice Hall
2012
|
| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xxviii, 657 p. ill. (chiefly col.) 29 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 631-640) and index |
| ISBN: | 9780132163644 (alk. paper) |
Advertising & IMC principles & practice 
Advertising principles and practice