Managing electronic media making, marketing, and moving digital content

Managing electronic media making, marketing, and moving digital content

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Bibliographic Details
Main Author: Van Tassel, Joan M.
Other Authors: Poe-Howfield, Lisa
Format: Book
Published: Burlington, MA Focal Press/Elsevier 2010
Subjects:
Mass media > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 417 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780240810201 (pbk.)
0240810201 (pbk.)

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