Integrated advertising, promotion, and marketing communications

Saved in:

Bibliographic Details
Main Author:	Clow, Kenneth E.
Other Authors:	Baack, Donald
Format:	Unknown
Published:	Boston Prentice Hall 2012
Edition:	5th ed
Subjects:	Advertising Communication in marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-438636
020	#	#	\|a 9780132538961 (pbk. : alk. paper)
020	#	#	\|a 0132538962
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.123 \|b .C58 2012
100	1	#	\|a Clow, Kenneth E.
245	1	0	\|a Integrated advertising, promotion, and marketing communications \|c Kenneth E. Clow, Donald Baack
250	#	#	\|a 5th ed
260	#	#	\|a Boston \|b Prentice Hall \|c 2012
300	#	#	\|a xviii, 445 p. \|b ill. (chiefly col.) \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Communication in marketing
700	1	#	\|a Baack, Donald
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=438636
964	#	#	\|c BOK \|d MC
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|