Integrated advertising, promotion, and marketing communications
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| Format: | Book |
| Published: |
Boston
Prentice Hall
2012
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 445 p. ill. (chiefly col.) 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132538961 (pbk. : alk. paper) 0132538962 |
Integrated advertising, promotion, and marketing communication