Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Author: Clow, Kenneth E.
Other Authors: Baack, Donald
Format: Unknown
Published: Boston Prentice Hall 2012
Edition:5th ed
Subjects:
Advertising
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 445 p. ill. (chiefly col.) 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780132538961 (pbk. : alk. paper)
0132538962

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