Media and communication research methods an introduction to qualitative and quantitative approaches

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Bibliographic Details
Main Author:	Berger, Arthur Asa 1933-
Format:	Book
Published:	Thousand Oaks, CA SAGE 2011
Edition:	2nd ed
Subjects:	Communication > Research > Methodology Mass media > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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001	wils-438616
020	#	#	\|a 9781412987776
020	#	#	\|a 1412987776
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a P91.3 \|b .B385 2011
100	1	#	\|a Berger, Arthur Asa \|d 1933-
245	1	0	\|a Media and communication research methods \|b an introduction to qualitative and quantitative approaches \|c Arthur Asa Berger
250	#	#	\|a 2nd ed
260	#	#	\|a Thousand Oaks, CA \|b SAGE \|c 2011
300	#	#	\|a xvii, 341 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. 309-313) and index
650	#	0	\|a Communication \|x Research \|x Methodology
650	#	0	\|a Mass media \|x Research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=438616
964	#	#	\|c BOK \|d MC