Media and communication research methods an introduction to qualitative and quantitative approaches
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| Main Author: | |
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| Format: | Book |
| Published: |
Thousand Oaks, CA
SAGE
2011
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 341 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references (p. 309-313) and index |
| ISBN: | 9781412987776 1412987776 |
MEDIA AND COMMUNICATION RESEARCH METHODS An Introduction to Qualitative and Quantitative Approaches