Consumer behaviour in a week

Consumer behaviour in a week

Understanding consumer behaviour is essential for successful marketing. This book outlines the fundamental principles of the subject and offers advice on their practical implications. Every day a different aspect of behaviour or marketing is covered, from consumers' psychology to advertising.

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Bibliographic Details
Main Author: Cave, Susan 1949-
Format: Unknown
Published: London Hodder & Stoughton 2002
Subjects:
Consumer behavior
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