Consumer behaviour in a week

Consumer behaviour in a week

Understanding consumer behaviour is essential for successful marketing. This book outlines the fundamental principles of the subject and offers advice on their practical implications. Every day a different aspect of behaviour or marketing is covered, from consumers' psychology to advertising.

Saved in:
Bibliographic Details
Main Author: Cave, Susan 1949-
Format: Unknown
Published: London Hodder & Stoughton 2002
Subjects:
Consumer behavior
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-436900
005 2020316154726
020 # # |a 0340849711 
020 # # |a 9780340849712 
040 # # |a ITMB 
090 0 0 |a HF5415.3  |b .C38 2002 
100 1 # |a Cave, Susan  |d 1949- 
245 1 0 |a Consumer behaviour in a week  |c Sue Cave 
260 # # |a London  |b Hodder & Stoughton  |c 2002 
300 # # |a 96 p.  |b ill.  |c 20 cm 
500 # # |a Originally published as: Understanding consumer behaviour in a week. 2001 
520 # # |a Understanding consumer behaviour is essential for successful marketing. This book outlines the fundamental principles of the subject and offers advice on their practical implications. Every day a different aspect of behaviour or marketing is covered, from consumers' psychology to advertising. 
650 # 0 |a Consumer behavior 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=436900 
964 # # |c BOK  |d MD 
998 # # |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00520##a007.2||00520##b007.2|| 

Similar Items