Consumer behaviour in a week
Understanding consumer behaviour is essential for successful marketing. This book outlines the fundamental principles of the subject and offers advice on their practical implications. Every day a different aspect of behaviour or marketing is covered, from consumers' psychology to advertising.
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| Format: | Unknown |
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London
Hodder & Stoughton
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Understanding consumer behaviour is essential for successful marketing. This book outlines the fundamental principles of the subject and offers advice on their practical implications. Every day a different aspect of behaviour or marketing is covered, from consumers' psychology to advertising. |
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| Item Description: | Originally published as: Understanding consumer behaviour in a week. 2001 |
| Physical Description: | 96 p. ill. 20 cm |
| ISBN: | 0340849711 9780340849712 |
Consumer Behaviour 
Consumer behaviour 
CONSUMER BEHAVIOUR Applications in Marketing