Research Methods in Business Studies

Research Methods in Business Studies

This concise but comprehensive book explains the importance of a scientific approach to business research and problem-solving projects

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Bibliographic Details
Main Authors: Ghauri, Pervez N. 1948- (Author), Grohaug, Kjell (Author)
Format: Book
Language:English
Published: Harlow, England Pearson 2010
Harlow, England 2010
Edition:4th edition
Subjects:
Management > Research
Business > Research
Online Access:Click Here to View Status and Holdings.
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504 # # |a Includes bibliographical references and index 
505 0 # |a pt. I. Challenges and ambiguities of business research. Introduction -- Research in business studies -- pt. II. The research process. The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- pt. III. Implementation. Quantitative data analysis -- Qualitative data analysis -- Cross-cultural research -- Writing the final report. 
520 # # |a This concise but comprehensive book explains the importance of a scientific approach to business research and problem-solving projects 
546 # # |a In English 
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650 # 0 |a Business  |x Research 
700 1 # |a Grohaug, Kjell  |e author 
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