Research Methods in Business Studies
This concise but comprehensive book explains the importance of a scientific approach to business research and problem-solving projects
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
2010
Harlow, England 2010 |
| Edition: | 4th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a English |
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| 100 | 1 | # | |a Ghauri, Pervez N. |d 1948- |e author |
| 245 | 1 | 0 | |a Research Methods in Business Studies |c Pervez Ghauri, Kjell Grohaug |
| 250 | # | # | |a 4th edition |
| 260 | # | # | |a Harlow, England |b Pearson |c 2010 |
| 264 | # | 1 | |a Harlow, England |b Pearson |c 2010 |
| 264 | # | 4 | |c ©2010 |
| 300 | # | # | |a xx, 265 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a pt. I. Challenges and ambiguities of business research. Introduction -- Research in business studies -- pt. II. The research process. The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- pt. III. Implementation. Quantitative data analysis -- Qualitative data analysis -- Cross-cultural research -- Writing the final report. |
| 520 | # | # | |a This concise but comprehensive book explains the importance of a scientific approach to business research and problem-solving projects |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Management |x Research |
| 650 | # | 0 | |a Business |x Research |
| 700 | 1 | # | |a Grohaug, Kjell |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=436672 |
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Research methods in business studies a practical guide