Advertising theory

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Bibliographic Details
Other Authors:	Rodgers, Shelly, Thorson, Esther
Format:	Unknown
Published:	New York Routledge 2012
Series:	Routledge communication series.
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5821 \|b .A384 2012
245	0	0	\|a Advertising theory \|c edited by Shelly Rodgers and Esther Thorson
260	#	#	\|a New York \|b Routledge \|c 2012
300	#	#	\|a xxix, 614 p. \|b ill. \|c 24 cm
490	1	#	\|a Routledge communication series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Rodgers, Shelly
700	#	#	\|a Thorson, Esther
830	#	1	\|a Routledge communication series.
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