Advertising theory
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York
Routledge
2012
|
| Series: | Routledge communication series.
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 0 | 0 | |a Advertising theory |c edited by Shelly Rodgers and Esther Thorson |
| 260 | # | # | |a New York |b Routledge |c 2012 |
| 300 | # | # | |a xxix, 614 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a Routledge communication series |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Rodgers, Shelly |
| 700 | # | # | |a Thorson, Esther |
| 830 | # | 1 | |a Routledge communication series. |
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Advertising