Advertising theory

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Bibliographic Details
Other Authors: Rodgers, Shelly, Thorson, Esther
Format: Book
Published: New York Routledge 2012
Series:Routledge communication series.
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxix, 614 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415886611 (hbk)
0415886619 (hbk)
9780415886628 (pbk)
0415886627 (pbk)
9780203149546
0203149548