Advertising theory
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Other Authors: | , |
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Format: | Book |
Published: |
New York
Routledge
2012
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Series: | Routledge communication series.
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxix, 614 p. ill. 24 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 9780415886611 (hbk) 0415886619 (hbk) 9780415886628 (pbk) 0415886627 (pbk) 9780203149546 0203149548 |