Hospitality marketing principles and practice

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Bibliographic Details
Main Author:	Bowie, David 1951-
Other Authors:	Buttle, Francis
Format:	Book
Published:	Amsterdam Elsevier/Butterworth-Heinemann 2011
Edition:	2nd ed
Subjects:	Hospitality industry > Marketing Hotels > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-434347
005	201852610116
020	#	#	\|a 9780080967912
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a TX911.3.M3 \|b B69 2011
100	1	#	\|a Bowie, David \|d 1951-
245	0	0	\|a Hospitality marketing \|b principles and practice \|c David Bowie and Francis Buttle
250	#	#	\|a 2nd ed
260	#	#	\|a Amsterdam \|b Elsevier/Butterworth-Heinemann \|c 2011
300	#	#	\|a xii, 434 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a HTH551 \|b HM240 \|5 HM
526	0	#	\|b Program Ijazah Sarjana Muda (Kepujian) Pengurusan Hotel \|5 Fakulti Pengurusan Hotel dan Pelancongan
650	#	0	\|a Hospitality industry \|x Marketing
650	#	0	\|a Hotels \|x Marketing
700	1	#	\|a Buttle, Francis
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=434347
964	#	#	\|c BOK \|d BM